1. Information Collection
We do not collect personally identifiable information about you, except when you provide it to us directly or through a third party. For example, if you decide to complete a user registration form, complete an online survey or make a purchase, you may be asked to provide certain information such as your contact information (name, email address, mailing address and telephone number), birthday, gender. If you decide to place an order, we will also need to know your delivery and billing address, credit card number and expiry date.
If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. Please note that if you do not wish to provide any personal information, you will not be able to make purchases on this Site.
To protect your personal information, users registering at this Site must also enter a valid e-mail address and password.
2. Use of Personally Identifiable Information
We strive to provide you with a full range of personalized products and services designed to meet your needs. In order to provide you with this level of service, we may use your personal information in the manner described below:
a. Communications to Serve You
If you have elected to provide us with your contact information, e.g., by registering at the Prima Optics Site or placing an order, we may provide you with announcements concerning the MediaDotCom Site or contact you regarding your order. For example, all registered users will receive a welcoming email to confirm their registration. We may also contact you to respond to product questions or concerns that you may express.
b. Opt-In Communications
In addition to the essential service related announcements that we will send you as described in Section 2(a) above, if you opt-in during the Prima Optics Site registration process or at other times when you submit personally identifiable information, the information you provide may be used to create and deliver to you our newsletters, surveys or other communications containing product and event information, software use tips or promotions (“Opt-In Communications”).
3. No Disclosure of Personally Identifiable Information for Third Party Marketing Without Your Consent
We will not provide your personally identifiable information to third parties for their use in marketing their products or services to you without your consent.
4. Disclosure of Personally Identifiable Information
a. Fraud Protection and Compliance with Law
We may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.
b. Service Providers
c. Business Transfers
As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on the Prima Optics Site you agree that your data may be transferred to such parties in these circumstances.
5. Cookies, IP Addresses, Pixel Tags & Tracking Technology
A cookie is a piece of data that enables us to track and target your preferences. We may place a "cookie" on your computer's hard drive so we can recognize you as a return user and personalize your experience and your use of our Prima Optics Site. The cookie will be stored on your computer's hard drive until you remove it. We may also use temporary or “session” cookies to help you shop. These cookies will expire when you place an order. You can have your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may still use the Site, but you may be limited in the use of some of the features.
We may also use IP addresses to analyze trends, administer the Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personally identifiable information for credit fraud protection and risk reduction.
When you visit this Site or view one of our emails, we may use pixel tags (also called "clear" gifs), tracking links and/or similar technology to note some of the pages you visit on our Site and personalize your experience. We may also use pixel tags to determine what types of email your browser supports. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.
6. Children under 18
If you are under 18 years of age, you may browse our Site. However, you may not provide personal information to us. For example, you cannot register or make a purchase. This Site is not designed for minors and we do not knowingly collect personally identifiable information from any person under 18 years of age.
We implement various security measures in accordance with industry standards to protect the security of your personal information. Your personal information will be stored at secure facilities.
9. Accuracy of and Updating Your Information
We will take reasonable steps to create an accurate record of any personal information you have submitted through this Site. However, we do not assume responsibility for confirming the ongoing accuracy of your personal information.
You are responsible for keeping your information on file with us up to date. You may review and change the personally identifiable information you provide to us at any time by logging into your account and amending the details.
You may opt out of receiving future Opt-In communications when you register at this Site or otherwise provide your contact information to us. You may change your preferences at any time by accessing your profile page or clicking the "unsubscribe" link at the bottom of each Opt-In Communication e-mail you receive.
11. Notification of Changes